Philippe Egger is an art director & graphic designer who specializes in creative direction, visual identities & editorial design. He is the former head of MAAD, MA art direction course at ECAL/University of Art & Design Lausanne, Switzerland. In parallel to designing & managing the MA program, he taught editorial design & initiated the Digital Strategies in Genre-Defining Magazines project. Previously he worked as a creative director at Everyday Workshop in NYC, as an art director at Wallpaper* Magazine in London & co-founded Fageta studio in Switzerland. He was a co-initiator of both Helvetic Centre a project space in London and Wrenegg a project exploring garments in NYC.